10DAYS has officially joined the certified group of B Corp companies - which means it does not exist purely to sell. It puts people, the planet and a purpose worth having first. Because real change starts where someone decides to do things differently.

B Corp certification confirms that a company takes responsibility – not only for what it makes, but for how it makes it. It is more than a prestigious badge; it is a concrete commitment. A company has to prove that profit is not its only driver – and that it is ready to work for the common good. Every three years it must show it still meets those standards by going through recertification.

Awarded by the independent non-profit B Lab, it requires rigorous standards to be met across five key areas:

• Customers
• Workers
• Community
• Environment
• Governance

Because this is not a new direction – it confirms the path 10DAYS has followed from the start. The brand was founded on the belief that fashion can (and should!) mean something – not only in how it looks, but ethically and environmentally too. From the first collection it was never only about the product, but about the way it is made, the people behind it and the impact it has on the world.

10DAYS has always built the brand around specific values:

Quality – understood as far more than durable fabric. It is the
quality of relationships with people, the trust of customers, respect for the team and for partners.

Timelessness – in designing clothes that do not follow
trends blindly but stay relevant for years. It is also the durability of values and
of responsibility in the decisions taken.

Purpose – which has always been about more than profit. It is about
making things that matter and running a business that brings something
good – for people and for the planet.

For 10DAYS, B Corp certification is not a revolution but an evolution. It is not a change of identity, but formal confirmation that what it does – and how it does it – makes sense. It is also outside recognition for work that has long been part of the DNA of the brand.

For 10DAYS the certificate is proof that real action stands behind the words. It is a sign that decisions are made with long-term impact in mind, not short-term profit. And that the values it holds are not only communicated – they are followed through at every stage of the business.

For 10DAYS, B Corp certification is not the end of the process – it is the start of the next stage. The company is not easing off. Ahead of it lies an ambitious plan and a set of long-term commitments that make up 10DAYS For Good – a strategic initiative for a responsible, more sustainable future.

It is a broad programme of action, covering:

Cutting waste further – by developing repair programmes and extending the life of products. 10DAYS wants less to end up in landfill and more to come back into circulation.

Strengthening the circular economy – by investing in recycling and upcycling, and by growing the Pre-Loved programme, which gives clothes a second life and lets customers buy more consciously.

Increasing the share of responsible materials – such as certified organic cotton, recycled fibres and other innovative, environmentally friendly raw materials. The aim is not only how things look, but a smaller environmental footprint.

Ensuring ethical working conditions and welfare across the supply chain – from cotton growing through to production. The company works for transparency, fair pay, safety at work and respect for the rights of people and animals.

Protecting the natural environment – including tackling the soil and water pollution caused by harmful production processes in the fashion industry.

Measuring and reporting impact – because sustainability needs hard numbers. 10DAYS commits to tracking its progress regularly and sharing the results openly and honestly.

Shared responsibility

10DAYS believes real change takes cooperation. So it does not work in isolation – it develops solutions together with suppliers, customers, partners and communities. Together they are building a new model: one in which fashion can be beautiful, functional and responsible at the same time – with no trade-offs.

Certification as a commitment

For 10DAYS, B Corp certification is not the crowning of its efforts but formal confirmation that its values translate into real action. It is also a commitment – to keep developing, to greater transparency and to raising standards continually.