CITY STYLE FROM 10DAYS

CITY EASY

January at 10days marks a new opening - the moment when the pace of city life meets fresh energy and a need for considered choices. It is a time to rethink everyday style, when comfort counts as much as looks and clothes have to keep up with the tempo of a modern woman's day. The brand's latest drop opens the season with the CITY EASY collection - polished, contemporary and remarkably coherent,
made for women who move confidently between commitments, meetings and moments of their own.

10days is a brand made for women who value authenticity, ease and considered style. Its founding idea is premium womenswear that brings comfort together with a modern look and timeless design. 10days works with the best materials, refined cuts and the idea of a capsule wardrobe - one that gives
freedom of choice, brings out individuality and fits naturally into the rhythm of everyday city life. This is fashion for confident women who know that real style needs no excess.

CITY EASY is the essence of premium fashion, where comfort meets a distinctive but never loud design. This is premium womenswear made for daily life in the city - for mornings on the move, afternoons in motion and evenings that call for as much ease as style. Every piece combines function with a considered shape, proving that quality, the best materials and a timeless look can go hand in hand with lightness and a modern edge.

City style in the latest 10days drop is a modern reading of everyday fashion that combines ease with refinement. It takes its cue from the rhythm of the city - restless, shifting and authentic - and is designed for women who move confidently between the different roles and spaces of a day.

In the collection, city life translates into relaxed but precise silhouettes, the most on-trend shapes and a natural lightness of form. The clothes follow the movement of the body, staying comfortable without losing their style, and minimalist cuts are matched with high-quality making and the best materials. A muted palette - built on greys and deep,
earthy tones - keeps every look versatile and lasting.

City style at 10days is fashion that is conscious and unforced. It is for women who need no excess to express themselves - they choose simplicity, function and quality, building confidence in a natural, everyday way.

CITY EASY is for women who refuse to compromise - who want more from fashion than a look. These are clothes that support daily life, bring out a personal style and build confidence while staying true to the DNA of 10days: ease, authenticity and city elegance.

The CITY EASY collection sits squarely within the idea of a capsule wardrobe, offering a considered set of pieces built on versatile shapes and lasting solutions. Every item is designed for maximum use - so it pairs effortlessly with the rest, making coherent, modern looks for different occasions and times of day. Clothes that let you build a complete look without excess, with quality, consistency and a considered choice at the centre.

The collection would not be complete without the signature wide-leg trousers with their relaxed cut, which give the silhouette lightness and a modern edge. Alongside them come soft jumpers with an enveloping shape and texture, classic T-shirts as the base of everyday outfits, and light outer layers made for the pace of the city. Every shape has been worked out to stay comfortable while quietly flattering the proportions of the body.

CITY EASY is womenswear that adapts naturally to your pace and your life. It gives full freedom of movement, never restricts, never imposes, and still lets you express yourself in an authentic, considered way. A collection for women who value coherence, comfort and a modern look - no compromises, no excess, but with a clear point of view.

The colour story of the January drop is built around the timeless,
yet most on-trend colours of the season
, which capture the character of city living. It is a considered, calm and polished palette - one that does not follow passing trends but stays relevant season after season. That is what makes CITY EASY a solid base for a modern wardrobe.

The dominant grey appears in many subtle readings - from light, almost powdery tones to deeper, more decisive versions. It is a colour that fits the rhythm of the city, bringing out the minimalist side of an outfit and giving it lightness and a modern elegance. Beside it sits truffle brown - a deep, refined and
remarkably warm shade that brings natural harmony to the collection. A colour that adds depth to an outfit without taking it over, quietly strengthening it instead.

The two tones make a coherent, elegant whole, well suited to everyday city life. They are extremely versatile, easy to style and work as well together as they do with the rest of a wardrobe. Set against minimalist shapes and refined cuts, they build a style that needs no excess - it radiates calm, modernity and confidence quite naturally.

What sets premium clothing from 10days apart is a consistent, uncompromising approach to quality at every stage of design. The brand works with the best materials, carefully chosen fabrics and knits that are soft, hard-wearing and fall beautifully on the body. Every detail - from the construction of the cut,
through the finishing, to the subtle branding - has been worked out for everyday comfort and long life.

For 10days, material quality is the foundation of every collection. Fabrics and knits are the starting point of the design process - they have to look good, but above all they have to be durable, comfortable and pleasant to wear. 10days consistently chooses high-quality materials that keep their shape and
softness even with heavy daily wear.

The brand works with carefully selected fibres, natural blends and modern technology that give the clothes the right lightness, breathability and stretch. Soft knits, refined stitches and considered finishing mean every piece wears intuitively - nothing restricts movement, and everything follows the rhythm of the day. That approach shows in every detail, from the structure of the fabric to the way it falls on the body.

Thanks to that uncompromising approach to quality, 10days makes premium clothing that stays relevant well beyond a single season. An investment in comfort, durability and timeless style - for women who want more from fashion than a good look.

Knits that are soft to the touch wrap around the body, giving freedom of movement and a sense of lightness all day, whatever the pace of city life. These are clothes that ask for no compromise: comfortable yet refined, functional yet good-looking. They work as well through an intense day as in the moments when you slow down and choose comfort without losing your style.

10days makes fashion for women who consciously choose quality and longevity. For those who want to look stylish without giving up comfort and authenticity. This is fashion for confident women who understand that the real power of style lies in simplicity, a good cut and quality that stays with them - whatever the trend or the occasion.

CITY EASY is also a bold style read in a modern, unforced way - nothing overstated, nothing literal, just a sure sense of form. The relaxed silhouettes are no accident; they were deliberately designed to give freedom while keeping a clear structure and proportion. A balance between comfort and looks that lets the clothes fall naturally on the body and work with it.

The shapes follow movement, responding to the daily dynamic and the shifting rhythm of the city. Outfits gain lightness and ease, and wearing them becomes intuitive and effortless. It is exactly these details that give CITY EASY the most on-trend shapes, equally at home in everyday combinations - day to day, for work or a walk through town - and in more polished, modern city looks.

The January drop from 10days is a manifesto of modern femininity: calm, conscious and self-assured. A collection rooted in the rhythm of the city, answering the needs of women who live intensely but value harmony and coherence. If city life inspires you to set your own rules of style and build a wardrobe around quality,
comfort and authenticity, CITY EASY will be a solid foundation for your new-season wardrobe - a base you come back to every day.

FEEL THE CITY STYLE
10DAYS