Discover the newest premium menswear collections at PRIMODI

The NEW IN FOR HIM section at PRIMODI is made for modern men looking for high-quality menswear and stylish accessories without stepping away from current trends. It is a space for anyone who wants elegance with comfort, values a considered men’s style and cares about fine finishing and detail. This category holds the newest collections from established premium brands that have shaped European menswear for years. We offer men’s clothing and accessories for a range of occasions and ways of living – from everyday casual, through smart casual, to more formal and elegant options.

What is in New In for Him?

The range is led by classic, functional and lasting wardrobe pieces in a modern form, including:

• men’s shirts – the absolute basis of an elegant and a casual wardrobe. At PRIMODI you will find shirts for men in a variety of shapes – from classic cuts with a Kent collar to freer versions with prints, quiet or bold and distinctive. Right for the office, under a suit jacket, and for a weekend with friends. Available in muted colours as well as with fashionable prints, micro-patterns and contrast finishing.
• men’s trousers – every man will find something here. Classic men’s chinos are a must-have for the office and for smart meetings. Casual trousers, meanwhile, are ideal for every day – comfortable, stretchy and stylish. For active men, PRIMODI offers contemporary shapes that join function with a considered look. You will also find men’s joggers, which fit city dressing well, and men’s jeans in classic and modern cuts.
• men’s jumpers – for colder days, men’s jumpers made from natural, breathable materials are ideal: cotton, merino wool and luxurious cashmere. Depending on your preference you can choose V-necks, crew necks or button-through cardigans. A strong option for the office and as a base layer under a coat or jacket.
• men’s polo shirts and T-shirts – the new arrivals could hardly miss the men’s polo shirt, a classic that remains very much in fashion. You will find minimal versions in solid colours as well as more modern ones with logos, prints or contrast details. Alongside them sit men’s T-shirts – versatile, soft and comfortable, ideal with jeans, under a sweatshirt or as a base beneath a suit jacket.
• men’s jackets and coats – for the transitional season and colder days, PRIMODI offers a wide choice of men’s jackets and coats. These are shapes drawn from the classics with a modern twist: quilted jackets, parkas, light windbreakers and elegant wool coats. Functional, comfortable and resistant to changeable weather, and worked out down to the smallest detail.
• men’s shoes – from casual to more elegant, men’s shoes at PRIMODI join style with comfort. You will find modern men’s trainers for city outfits alongside leather derbies, moccasins and sports shoes with refined finishing. High-quality materials and attention to ergonomics make this footwear dependable every day and on special occasions.

Every product in this category is made from high-grade materials – premium cotton, technical stretch fibres, natural wool and leather – which means durability, comfort and a look that holds up.

In the New In for Him section at PRIMODI you will find collections only from proven, established premium brands that make menswear for the modern, demanding man. Each one stands out for its own style, precise making and use of high-quality materials. Get to know the brands that define contemporary elegance, comfort and men’s fashion.

Claudio Campione – Italian style with a touch of sporting elegance

Claudio Campione is southern flair with a modern take on the classics. The range includes men’s shirts in high-grade cotton that work well in smart casual outfits. Quiet details, embroidery and finishing set them apart. There is no shortage of men’s polo shirts either, ideal for every day – at work as much as on a weekend away. In summer, the men’s bermuda shorts are worth a look, joining comfort and elegance. Claudio Campione also makes nautical men’s sweatshirts and classic men’s T-shirts that give any wardrobe a solid base.

Commander – the classic men’s wardrobe brought up to date

Commander is for men who value lasting style with comfort. The collections hold a wide choice of shirts for men, from casual to more elegant. The brand is known for precisely cut men’s chinos made from breathable, stretchy cloths that follow the figure well. Commander also offers fashionable men’s joggers, good for every day, and men’s jeans in a classic shape. There are also men’s T-shirts and polo shirts in solid colours – the BASIC pieces that combine easily with the rest of a wardrobe.

Alberto – trouser specialists, joining comfort and function

If you are looking for men’s trousers that sit well, feel comfortable and look current, Alberto is an absolute must-have. The brand specialises in men’s chinos, joggers and casual trousers that join everyday comfort with an elegant look. Thanks to innovative fabric technologies, Alberto trousers are light, stretchy and crease-resistant – ideal for work, for travel and for daily wear. The range also includes men’s jeans in classic colours and modern shapes.

Hoff – men’s trainers with a look of their own

Hoff is a Spanish shoemaker that won the world over with unusual designs and precise making. It offers designer men’s trainers that stand out for colour, detail and a style you will not find elsewhere. This is ideal footwear for city outfits, working as well with jeans as with smarter trousers or chinos. Hoff trainers bring comfort as well as style, with cushioned soles and breathable materials.

Faber – jackets and outdoor clothing with an urban feel

Faber specialises in designing functional men’s jackets that join a sporting spirit with city polish. It is a strong choice for the transitional season – quilted jackets, softshells and light parkas suit the city as well as weekends away. Faber makes menswear that is practical, durable and modern at once.

IGI&CO – Italian men’s shoes with the emphasis on comfort

IGI&CO is made for men who expect maximum comfort without giving up style. The range includes leather derbies, trainers and moccasins that work well every day. IGI&CO footwear combines Italian design, high-quality materials and ergonomic solutions that keep you comfortable all day.

Milestone – modern men’s jackets and coats

Milestone is a German brand known for elegant, functional men’s jackets and coats that fit the mood of men’s classics with a modern note. Milestone collections cover light shapes for spring and autumn as well as warm winter jackets. A strong choice for men who value menswear made to a high standard, with a fashionable but lasting look.

All the brands available at PRIMODI make products for men who are sure of their style and expect more than a good look. This is premium menswear that lets you build complete, functional and stylish outfits, whatever the season and occasion.

With such a wide choice of shapes, colours and sizes, every man can put together an outfit that suits his personality and the occasion. Whether you are building a wardrobe from scratch or looking for a seasonal refresh, New In for Him at PRIMODI is the place to find inspiration and complete looks for every season.