The newest women’s collections from respected labels at PRIMODI

NEW FOR HER at PRIMODI brings together womenswear that combines comfort, a modern look and premium quality. It is a section built for women who care about current trends but also about function, comfort and clothes that last. This is where women’s fashion meets everyday practicality, and the classics pick up a relaxed, contemporary note.

The NEW FOR HER section at PRIMODI is a required stop for any woman who takes women’s fashion seriously. It holds the freshest womenswear collections from respected premium labels known for excellent design, precise cutting and high-grade materials.

What makes this section different?

Current collections from names you know – only proven designers who have been shaping European fashion for years. You will find the newest pieces from 10Days, Deha, Lisa Campione, Hoff and Fly London.

Women’s clothing and stylish accessories – from comfortable casual outfits, through sporty shapes with a feminine twist, to original shoes and accessories with something to say.

A wide choice of shapes, colours and sizes – whether you prefer minimalism, the classics or something bolder, this section has clothes for every figure and every taste.

Comfort and premium quality together – PRIMODI is not only about fashion but about style and quality. Carefully chosen fabrics, precise finishing and care for detail give every outfit a lift.

Every product here has been picked from the newest collections of European premium labels known for precise cuts, high-quality fabrics and original details. Clothing that impresses on looks and on making – the choice of women who know their own style.

The current range includes pieces from labels such as:

• 10Days – minimalist, modern casual womenswear for every day. The range covers women’s T-shirts, joggers, tops and oversized sweatshirts and jumpers that mix ease with a refined aesthetic and high-grade materials. The label works with neutral colours and versatile shapes that sit well in city outfits.
• Lisa Campione – elegance for every day. The label offers classic blouses, comfortable trousers, dresses and shirts that work at the office and at meetings. Ideal for women looking for quiet polish and comfort in one.
• Deha – an Italian label mixing a sporty spirit with a feminine sense of style. The collections include comfortable T-shirts, jersey dresses, loose-cut trousers and soft tops. Natural fabrics, a pastel palette and feminine shapes make it ideal for every day, at home and on an easy walk.
• Hoff – designer women’s trainers that combine comfort with an original look. Colourful, light, with distinctive soles – they sit as well with joggers as with a more feminine outfit, for instance a skirt or a dress.
• Fly London – a bold, unusual footwear label for women who like a statement accessory. PRIMODI stocks ankle boots, lace-ups and sandals that stand out for quality and design with a point of view.

There are also accessories from 10Days that finish an outfit neatly:

• bags – practical, roomy shoppers and city totes
• beanies – ideal for colder days and a lift for any look
• scarves and wraps – light, soft, warm, in current colours and patterns
• socks – comfortable, stylish, often with the details 10DAYS is known for

This section is a must for any woman who wants to keep up with trends and is looking for current womenswear for every occasion – from daily outings to weekend trips and work outfits. It holds dresses in several lengths, skirts in casual and smart registers, and blouses and tops that pair easily with trousers or leggings. The spread of shapes, colours and materials – from cotton, through viscose, to stretch knits – lets you build outfits that suit your life. Whether you go for the classics such as beige, white and black, or like to lift a look with a strong colour, you will find something here. If you are after ideas to refresh your wardrobe, start with the new women’s arrivals at PRIMODI. It is the right place to find current clothing for women that brings together the newest trends, comfort and quality. Thanks to considered design, shapes that last and a sure sense of style, you can build a coherent, stylish wardrobe for every occasion.

Step into the world of PRIMODI and see that premium womenswear can be practical, beautiful and a pleasure to wear all at once. Choose clothes for her that make a real difference, to the outfit and to how you feel.